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About is an online fashion magazine and social network dedicated to designer handbags. The blog was started in February 2005 by Meaghan Mahoney Dusil, the resident bag enthusiast and editor, and Vladimir Dusil, the tech head.

Having started as a fun side project during the preliminary age of blogging, PurseBlog has transformed into a full-time obsession and occupation. With over 175,000 daily visitors, the site has become one of the most trafficked niche blogs in the shopping segment.

The PurseBlog provides a daily editorial of the hottest and most sought-after designer purses in the fashion world. All major premium handbag designers are covered, including Louis Vuitton, Hermès, Balenciaga, Coach, Chanel, and many more.

There is also an expansive section on celebrity style, identifying the bags the A-list celebrities are wearing and where to buy them. New, up-and-coming designers are being featured frequently with more exclusive interviews on the horizon.

In August of 2005 they established the PurseForum, the Web’s #1 destination for enthusiasts of authentic designer handbags and accessories. As the Purse Forum has grown, it has garnered over 350,000 registered members and accounts for over 22 million entries, making it one of the Top 40 busiest forum communities worldwide. The community has expanded from merely being a handbag forum to a tightly knit community in which many have made lifetime friends. Still, it remains the authority for shoppers seeking advice on authenticity of handbags, the latest collections, and hot shopping deals.

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  • Fashion Influencers in the same country:United States
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Readers footprint

  • United States48.7%
  • Japan16.6%
  • Other9.9%
  • Canada5.0%
  • France3.7%
  • United Kingdom3.0%
  • Hong Kong2.8%
  • Australia2.5%
  • Singapore1.9%
  • Korea, South1.7%
  • Germany1.2%
  • Puerto Rico1.0%
  • India0.8%
  • South Africa0.7%
  • Ireland0.6%

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