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United States (Los Angeles, CA)
Lulu Chang was born in Shanghai and now lives in Los Angeles. She wanted to create a site which was inspired by the Asian Muse. It's individual driven with a high-fashion edge.
She also has a ready-to-wear label, The Fashion Club, which will release its 2014 collection soon.
Lulu believes that the entire Vogue Paris team always looks good. Their uniform is timeless and a go-to for any chic-minded female. She also thinks the styling work of Marie Amelie Sauve is super iconic and wonderful. Her muse for The Fashion Club is her friend, the model Soo Joo, who dresses with the type of insouciance that inspires her.
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